CASE / MOTION TOOLKIT / A01ARC CREATIVE / 2025

STAR
WARS.

A reusable motion toolkit for the 10th anniversary of Star Wars: Galaxy of Heroes—built around logo animation, transitions, and multi-format delivery.

ROLEMotion Design
Logo Animation
Transition Toolkit
DELIVERABLEIntro + Outro
Transitions
4 Formats / 60 FPS
01 / LOGO ANIMATIONINTRO / OUTRO

The logo starts as a holographic signal, resolves into a sharp metallic mark, and reverses cleanly for the outro.

HOLOGRAM BUILD
METAL RESOLVE
REVERSIBLE TIMING
FINAL / HORIZONTAL MARK
FINAL / STACKED MARK

The horizontal and stacked marks share one holographic-to-metal motion language, adapted to two logo proportions without changing the core timing.

02 / TRANSITION TOOLKITEDITABLE / REPEATABLE / 60 FPS

A modular scan-line transition extends the same holographic behavior beyond the logo, giving editors a repeatable bridge between gameplay, key art, and end cards.

SHOT TO SHOT
LOGO TO CONTENT
INTRO / OUTRO
TRANSITION TOOLKIT / SIGNAL WIPE
FORMAT 0116:9

3840 × 2160

FORMAT 029:16

1080 × 1920

FORMAT 031:1

1080 × 1080

FORMAT 044:5

864 × 1080

03 / CONCEPT APPLICATIONSOOH / EVENT LED
Conceptual city billboard application
CONCEPT APPLICATION / DIGITAL OOH
Conceptual venue LED application
CONCEPT APPLICATION / VENUE LED SYSTEM
CREDITS

Client: EA / Capital Games · Studio: ARC Creative · Logo Animation, Transition Toolkit & Motion Design: Chiyao Lien.

NEXT / CREATIVE DIRECTION
CoMotion 2025