CASE / MOTION DESIGN / A03SPOTIFY × FC BARCELONA
PLAYING
TOGETHER.
A motion language where music and football share the same rhythm—balls, nets, flags, microphones and type moving as one system.
ROLEMotion design
3D animation
Visual exploration
3D animation
Visual exploration
SYSTEMCampaign motion
Social formats
Brand partnership
Social formats
Brand partnership
01 / FINAL FILMCONCEPT 5 / PLAYING TOGETHER
One visual vocabulary connects two cultures: repetition becomes crowd energy, type becomes architecture, and familiar objects carry the beat.
MUSIC × SPORT
REPETITION × RHYTHM
ONE SHARED LANGUAGE
REPETITION × RHYTHM
ONE SHARED LANGUAGE
02 / MOTION LANGUAGEEIGHT BUILDING BLOCKS
03 / BRAND LOCKUPINTRO / TITLES / ENDTAG
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04 / CONCEPT EXPLORATIONCONCEPT 4 / PORTRAIT + ENDCARD
Before the final direction, I tested how player portraits, club color, and the endcard could shift as one continuous graphic rhythm.
PORTRAIT REVEAL
COLOR MASKING
ENDCARD SYSTEM
COLOR MASKING
ENDCARD SYSTEM
CONTRIBUTION
Motion design, 3D animation and visual exploration for the Spotify × FC Barcelona campaign system.