CASE / CAMPAIGN PITCH / A09NCAA / EP+CO

CHAMPION
YOUR CITY.

A motion pitch positioning Greenville as a future NCAA Basketball host city—where competition brings rivals back together.

ROLEDesign
Animation
Motion tests

SCOPECampaign pitch
Styleframes
OOH visualization

01 / CONCEPTRIVALS / FAMILY / CITY

The visual language combines court geometry, editorial portraits, and high-contrast type to make the host-city idea read in a single beat.

DARK NAVY FIELD
FLUORESCENT LIME
COURT-LINE SYSTEM

NCAA Champion Your City concept and styleframe board — ORIGINAL PITCH BOARD / CONCEPT + DIRECTION BY EP+CO / DESIGN + ANIMATION BY CHIYAO LIEN

02 / MOTION STUDIESTYPE / PORTRAIT / COURT

STUDY 01 / BUILD

STUDY 02 / CHAMPION

STUDY 03 / TYPE

STUDY 04 / COURT

STUDY 05 / RESOLVE

03 / OOH IN CONTEXTARENA ARRIVAL

The system was designed to hold at architectural scale: one strong frame, short copy, and court geometry visible before the audience reaches the doors.

PORTFOLIO VISUALIZATION
ARENA DIGITAL SCREEN
CAMPAIGN SCALE

NCAA Champion Your City campaign visualized on an arena exterior screen — OOH VISUALIZATION / ARENA EXTERIOR

CREDITS / CONTRIBUTION

Concept and direction: EP+Co · Design and animation: Chiyao Lien · Pitch exploration for NCAA Basketball host-city communications.

NEXT / PAPER-CRAFT CAMPAIGN

Northern Trust

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CHAMPIONYOUR CITY.

CHAMPION
YOUR CITY.