CASE / BRAND OPENER PITCH / A05THE MILL / 2022
PRIME
VIDEO.
Three visual territories for a modular Prime Video brand opener—each using the smile as a transition, portal, and final resolve.
ROLEDesign
Motion Design
Visual Development
Motion Design
Visual Development
DELIVERABLEConcept Pitch
Styleframes
Motion Studies
Styleframes
Motion Studies
01 / SWISS CLASSICOPTICAL ILLUSION
A restrained black-and-white system turns the smile into an optical field—precise, graphic, and built to move quickly.
LINE / REPEAT
DEPTH / RHYTHM
GRAPHIC RESOLVE
DEPTH / RHYTHM
GRAPHIC RESOLVE
02 / IRIDESCENTGLASS / GRADIENT
The smile becomes a refractive object—bending light, shifting color, and opening into a luminous spatial transition.
REFRACTION
LIGHT / DEPTH
LOGO AS OBJECT
LIGHT / DEPTH
LOGO AS OBJECT
03 / PORTALCG WORLDS
Layered blue forms build a dimensional passage through the smile, moving from abstract space to a clean Prime Video resolve.
LAYER / SCALE
PASSAGE / REVEAL
BRAND RESOLVE
PASSAGE / REVEAL
BRAND RESOLVE
CREDITS
Client: Prime Video · Studio: The Mill · Design, Motion Design & Visual Development: Chiyao Lien. Pitch development shown here; selected materials focus on my contributions.