META
GOOD IDEAS.
Painted worlds turned into motion for a multi-format OOH campaign. My role was to animate the artwork so the idea stayed clear at street scale.
2D Animation
Compositing
Multi-format
NYC campaign
The campaign was designed to be found in public space. The installation photo anchors the real-world context; the studies below show how the finished motion translates into portrait and square screens.
ACTUAL MOTION
FORMAT STUDIES BELOW
Different scenes, one message: good ideas are already around us. Motion gives each painting a small, human moment before the invitation lands.
PRODUCTION / THE MILL
ANIMATION / COLLABORATION
The work started as illustrated scenes, then became a set of layered, timed moments: a small entrance, a readable action, and a clear finish.
SMALL INTERACTIONS
CLEAN LOOP POINTS
Production: The Mill · Directors: Fionna Lanning, Mike Schaeffer · Artwork: Ignasi Monreal · Animators: Brian O’Donnell, Chiyao Lien, Devin Hayes, Salmah Beydoun.