COINBASE
SYSTEM UPDATE.
A motion system for Coinbase System Update, spanning keynote content, kinetic typography, ambient backgrounds, and a continuous three-screen stage.
STUDIO / CYCYMYMY · AMPLIFY
ROLE / DESIGNER · ANIMATOR
I established the initial motion language through the first animation studies—setting the timing, transitions, depth, and behavior of the three-screen system.
TIMING / TRANSITIONS
DEPTH / STAGE CONTINUITY
Eleven ambient backgrounds extended the system across the keynote, giving each chapter and hold state its own atmosphere while maintaining one continuous visual language.
CHAPTERS / HOLD STATES
KEYNOTE BACKGROUNDS
The same movement carried through data, product stories, chapter transitions, kinetic type, and ambient stage states.
KEYNOTE CONTENT
KINETIC TYPE / PRODUCT
Built as one continuous canvas: keynote information stayed clear while ambient motion connected the full stage.
THREE-SCREEN STAGE
SAN FRANCISCO
Creative Direction: Cynthia Zhu
Producer: Lola Coleman
Motion Team: Cathy L, Chiyao Lien, Jinkyu Kang