CASE / MOTION DESIGN / 02HILTON / FOR THE STAY

HILTON
FOR THE STAY.

A motion endcard system for five Hilton brands. One campaign platform, adapted without flattening the character of each stay.

ROLEMotion Design
Endcard Animation
Brand Adaptation

BRANDSHampton
Canopy · Motto
DoubleTree · Waldorf Astoria

01 / THE CAMPAIGN IN THE WORLDNYC · CHICAGO · LOS ANGELES

“For The Stay” was built for travel environments: bus shelters, digital billboards, airport media and city-scale screens. The motion had to read quickly, then resolve cleanly into each hotel brand.

CAMPAIGN CONTEXT
DOOH / TRAVEL MEDIA
BRAND END CARDS

Hilton campaign on a New York digital bus shelter — NYC / DIGITAL BUS SHELTER

Hilton campaign on an LAX bridge media band — LAX / BRIDGE MEDIA BAND

Waldorf Astoria Hilton campaign on a private airport screen — AIRPORT / WALDORF ASTORIA

CAMPAIGN CONTEXT / JCDECAUX NORTH AMERICA · READ SOURCE ↗

02 / ONE PLATFORM, FIVE BRANDSMOTION END CARDS / 16:9

The system keeps the campaign message consistent while the typography, logo lockup and final rhythm shift for each Hilton audience.

SIX FINAL LOOPS
ONE CAMPAIGN IDEA
BRAND-SPECIFIC FINISHES

HAMPTON / END CARD

CANOPY / END CARD

MOTTO / A VERSION

MOTTO / B VERSION

DOUBLETREE / END CARD

WALDORF ASTORIA / END CARD

03 / THE MOTION LANGUAGEFAST READ · CLEAN EXIT

A single campaign rhythm, tuned to the identity of each stay.

01 / ARRIVEImage or message enters with a quick, legible read.

02 / RESOLVEType and logo settle into the brand lockup.

03 / STAYThe final frame holds long enough for a passing audience.

04 / ADAPTThe same logic travels across formats and brands.

CREDITS / CONTRIBUTION

Client: Hilton · Studio: The Mill · Contribution: Motion design and animated endcard adaptation across the Hilton “For The Stay” brand family.

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HILTONFOR THE STAY.

HILTON
FOR THE STAY.